The situation
A B2B SaaS company preparing for a fundraise. Customers paid annual subscriptions upfront, but the previous bookkeeper recorded the full payment as revenue in the month it arrived — making some months look wildly profitable and others look like losses.
When investors asked for MRR trends, the numbers in the deck didn't match the books.
The challenge
- ✓ Annual prepayments booked as instant revenue instead of deferred and recognised monthly.
- ✓ No reliable MRR/ARR calculation from the accounting records.
- ✓ Refunds and upgrades handled inconsistently.
- ✓ Investor due diligence requiring restated, accrual-accurate financials.
Our approach
We restructured the revenue process in Zoho Books: every annual contract is now recorded as deferred revenue and recognised monthly over the service period — the way SaaS accounting should work.
We rebuilt the historical records, set up a clean revenue-recognition schedule, and created a custom reporting pack covering MRR movements: new, expansion, contraction, and churn.
The result
- ✓ Accrual-accurate monthly revenue that matches how the business actually earns.
- ✓ MRR reporting straight from the books — consistent with the investor deck.
- ✓ Financials that stood up to due diligence without restatement panic.
- ✓ A scalable revenue process ready for the next stage of growth.
In their words
This is exactly what industry-aware bookkeeping means: generic bookkeeping records the cash, SaaS bookkeeping recognises the revenue. The difference showed up directly in a successful fundraise.
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